We're skipping straight to 2.0 - Self-Hosting & New Pricing

Hi Allan,
Thanks for taking the time to share your concerns. I hear what you are saying about the surprise, which is why we set a long transition period. Existing subscribers can stay on their current plans until June 30, 2026, so no one is forced into an immediate change.

The new pricing model was built around trying to reduce risk for developers of all sizes. The Starter subscription tier removes that risk entirely for smaller studios, and then the revenue share only begins once a game makes more than $15,000 in a quarter, and only on a per game basis. The idea is to let teams build and launch without upfront hosting costs or capacity planning. Then, if a game does not earn above that quarterly revenue threshold, there is no invoice from coherence.

For studios on the Pro tier, the subscription also helps offset revenue share. Any Pro subscription fees paid in a quarter are deducted from the revenue share totals for that same period, which keeps costs predictable as a game grows.

I understand that revenue share can feel high when you run the numbers in the abstract. In practice, the goal is the opposite. It is specifically designed to avoid large and ongoing hosting costs for games that are still being played but are no longer generating meaningful revenue. A client-hosted or self-hosted game that dips below the threshold does not owe anything, even if it still has active players. This is a key reason many teams told us they preferred this model during testing.

We also work with many studios on custom agreements when they combine the technology with Premium Support, onboarding, or co-development work. In those cases, we structure pricing packages in a way that fairly fits their full scope. If you would like to discuss options tailored to your game, we are happy to do that.

To clarify one point on subscriptions. The Pro tier is at the studio level with no limit to seats or projects. If a studio ships a game and later stops development, they can cancel their subscription and the game can continue running, if it uses client-hosting.

I appreciate you raising these points. If you want to talk through your specific project or compare hosting options in more detail, just let me know and we can set up a call.

-wes